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It is surprising that creating and managing an article directory is not seen more than it is. Perhaps one reason is they automatically think about competing with the giants such as Ezinearticles or Articlesbase. You can create an article directory and use it solely for the benefit of other sites you own. The primary alternate use is for promoting either themselves or another website. You can create a directory that is much more focused rather than being general. There are directories for professional publications, just to give one example out of many. 

You should have a good supply of articles ready to be published in your article directory once it is finished. You started this directory, perhaps, to benefit your other businesses; so it makes sense to publish your content in your own directory. Keep in mind that you cannot violate your own TOS because other people will notice it and not appreciate it. So you will need to include your own resource or bio box, too. If it is possible, then hiring a freelance writer is a good idea so you can generate a lot of articles for your directory. You want to spread the word about your directory as much as possible, so that is why you should use as much of your own content as you can. 

Do not forget that you can even syndicate articles from other article directories. Naturally you want to always follow the rules for each directory when you do publish their articles. Obviously, you do want to have your own unique content in your own article directory. However, if you do want to use syndicated content, then that is super simple to locate with searching. This approach is entirely up to you, and it would be understandable if you wanted to avoid publishing content from other directories. Unusual strategy maybe, but it is a viable approach to populating your directory if you have nothing else there. 

Marketing your article directory is part and parcel of effectively managing it. You can outsource that task if you have the funds, but most smaller online business owners lack the funds. If you are knowledgeable, then that part should not present much of a problem for you. Outline a complete marketing and advertising strategy that will include all available and appropriate methods for gaining exposure. Much of what you do, and the order in which it is done, will depend on several factors including available operating budget. So make sure you focus on what will bring you the greatest and fastest returns at the least expense. 

There is nothing wrong at all with creating and managing an article directory, and there are thousands of them so that should inspire you. If you are new to the internet, then you will find this quite a challenge but one you can do with motivation and desire. Even a little bit of knowledge about IM will help you tremendously with something like this. You will find this kind of undertaking to contain many different areas of internet marketing.

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